Saturday, December 17, 2011
Tracking Friends and Family on the Legit
Facebook's recent acquisition of location-tracker heavyweight Gowalla is an indicator of the potential strategic importance of location-tracking technology in the social network arena. Players in this marketplace include Gowalla, which lets users share favorite places with fellow Facebook and Twitter friends and then be rewarded with deals from local businesses, and Foursquare, which offers similar functions.
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