Analyst: Zynga's Plunge Into Puzzles a Smart Move

Zynga is plowing new ground with "Hidden Chronicles," a game it has launched on Facebook. Zynga is touting it as its first social hidden object game, and indeed, it is a departure from the 'Ville model that made the company famous. It invites players to uncover hidden objects, solve puzzles, and unlock mysteries. As is typical of Zynga games, there is a heavy emphasis on the social element.

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